Case studies

Strategy is one thing. Measurable outcomes are another.

A selection of campaigns executed through AdVanced DSP — global programmatic infrastructure — with hyperlocation, retargeting and event-based targeting.

Footfall · Hyperlocation

Hertz

Technology used

AdVanced DSP

Challenge

A leading leasing corporation in Greece needed to expand their retail clientele by attracting drivers of existing leased vehicles and new customers with sign-up offers.

Approach

Hyperlocation targeting around Hertz offices via AdVanced DSP, with footfall measurement to attribute physical visits to digital impressions, supported by sign-up creative variants.

Outcome

  • 100% of real users parked at target offices clicked and registered
  • 15–20% were not current clients but signed up for future offers
  • Exceptional summertime demand for car rentals on Greek islands
Hyperlocation · Retargeting

Jaguar & Land Rover

Technology used

AdVanced DSP

Challenge

Reach diplomats, politicians and professionals to communicate the new Range Rover diplomatic offering and preferential rates.

Approach

Hyperlocation targeting at NATO, CERN, Morocco, Switzerland, France, Egypt and Austria via AdVanced DSP, with a retargeting funnel for engaged users.

Outcome

  • Hyperlocation: 26,937 impressions · 9,301 views · 168 clicks · 0.62% CTR
  • Retargeting: 12,443 impressions · 1,294 views · 86 clicks · 0.69% CTR
  • Significant lead generation through the retargeting funnel
Geo-targeting · Retargeting

Del Mar

Technology used

AdVanced DSP

Challenge

Target Russians arriving in Cyprus via Larnaca airport with a top investment opportunity in Limassol, then sustain engagement near the property.

Approach

Airport hyperlocation on arrival via AdVanced DSP, then geolocation retargeting within a 3 km radius of Del Mar to reinforce intent.

Outcome

  • Tailored messaging captured high-intent travellers on arrival
  • Geolocation retargeting reinforced engagement near the property
  • Higher conversion rates from sequenced placement and retargeting
Event Targeting · USP

Terra Nauta

Technology used

AdVanced DSP

Challenge

Reach Russians in Belgrade interested in shipping Terra Nauta boats to Russia without sanctions, ahead of a major boat show.

Approach

Hyperlocation targeting around the boat show venue via AdVanced DSP, with creative messaging aligned to the unique selling proposition.

Outcome

  • High engagement among Russian-speaking attendees
  • Event-based promotion drove qualified foot traffic
  • Generated potential leads aligned with the USP

Your campaign could be next.

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