Hertz
Technology used
AdVanced DSP
Challenge
A leading leasing corporation in Greece needed to expand their retail clientele by attracting drivers of existing leased vehicles and new customers with sign-up offers.
Approach
Hyperlocation targeting around Hertz offices via AdVanced DSP, with footfall measurement to attribute physical visits to digital impressions, supported by sign-up creative variants.
Outcome
- 100% of real users parked at target offices clicked and registered
- 15–20% were not current clients but signed up for future offers
- Exceptional summertime demand for car rentals on Greek islands
